SoftVaro publishes a lot of content and works internationally. Manually translating everything led to increasing delays: every small change meant re-aligning, adjusting, and checking in multiple languages.
With AI translation within Rocket Labs, they write their content once. New or adjusted texts are translated with one click and can then be easily edited per language. This keeps the content consistent, while the team can adjust nuances per market when necessary.
In practice, this means faster publishing, less repetitive work, and no chaos between different language versions. AI helps to maintain pace, while Softvaro retains control over what goes live.