A studio site where design and animation are more important than words

For Friendly Faces, we didn't want an extensive explanatory site, but a visual experience. Less content, more feeling. The website shows what Rocket Labs can do when design, animation, and detail take center stage.

Client

Friendly Faces

Category

Branding & design

Tags

  • Custom design
  • Animation & interaction
  • Visual experience
  • Rocket Labs showcase

Friendly Faces is the company behind Rocket Labs. For our own website, we consciously chose a different approach than with many client cases. No long texts or extensive explanations, but a site that immediately conveys where our strength lies.

The focus was on rhythm, movement, and visual calm. Animations are subtle yet present, transitions are deliberately timed, and each element has space to breathe. Precisely because the content is limited, every detail must be right — from typography to spacing and performance.

This website is built with Rocket Labs and serves as a living showcase. It demonstrates how flexible the system is when design can lead, without being tied to templates or standard layouts.

The result is a studio site that does not explain what we do, but lets you experience it. For visitors, it is clear at a glance: here, design and construction are done with care.